Photos from the front lines

From Nina Flournoy…
One of our favorite speakers on the trip was Kurt Fromherz, the media specialist for Plaquemines Parish President, Billy Nungesser, an outspoken critic of the way the government and BP has handled the spill from the start. Since last April, Fromherz has worked round the clock, issuing media advisories, press releases, email blasts, social media releases, setting up numerous press conferences and tours to oil-soaked barrier islands. “We took a media-friendly approach, taking reporters out in small groups. It was a mess that BP didn’t want the media to see. They weren’t showing the real story,” Fromherz recalled, noting that he and his crew were the first to go out in boats to take pictures of oil birds and other marine wildlife.

Fromherz, a former journalist, said the spill was like nothing he had ever covered before. “Our communication work was nonstop. We took laptops and printers out on boats and to marinas. It was absolutely the most insane thing I’ve ever done in my life,” he commented.

From a media specialist or PR standpoint, he observed that BP and the Coast Guard made the mistake of not “feeding the beast.” He added, “The media needed answers, and they weren’t getting it from BP or the government.”

Nine months later, Fromherz continues to bring reporters close to the front lines, where he says the oil is still clearly impacting the barrier islands, where he has seen no signs of clean-up efforts.

Here are two photo books showing some of the most recent tours to islands off the coast of Plaquemines Parish.

Fromherz Photo Book 1
Photo Book 2


About Nina Flournoy

Author, Editor, Writer with expertise in Book Projects, Blogs, Academic writing, Social Media, PR, Marketing and Strategic Communication. A former national newspaper/magazine reporter and editor-turned-professor in Communication Studies at Southern Methodist University, and Director of SMU in London. Proud mother of three girls, one dog and wife of journalist and professor Craig Flournoy.
This entry was posted in Articles, BP, BP oil spill, Communication; crisis communication; environmental communication; Oil Spill; SMU, Corporate Communications and Pubilc Affairs, Gulf of Mexico, Meadows School of the Arts, oil spill, SMU, Uncategorized. Bookmark the permalink.

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